At Tablz, we recognize that our brand is the language through which we communicate our mission. In the creation of this brand, we first defined a set of core values with which to align our narrative. In this exercise we created a framework to give us both direction and purpose.

We began with a competitive analysis and laid the groundwork with our visual differentiators. Codec Pro became our primary typeface, chosen for both for its legibility and efficiency in print and digital interface. Better Grade was chosen as a secondary font to emphasize key points in our headers.

As part of our process, we created the Tablz.com interface in Figma. This allowed us to give every department a seat at the 'visual table,' and maximize our efforts at reflecting all of our stakeholders in our end result. At the conclusion of that process, I spearheaded the Webflow development. I also integrated custom coding and analytics into the website to provide metrics on user journeys.

Our most recent project is our Showcase portal. This is an internal company website involving our Products, Sales, and Customer Experience teams. The site utilizes several CMS (content management systems) collections to organize information about restaurant partners, which the sales team can access when meeting with prospective partners. It also describes our onboarding process to restaurants interested in adopting our technology.

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ROLE

Leadership, Management, Graphic Designer, Web Designer, and Video Editor

SCOPE

Branding and Marketing

CLIENT

Tablz