ROLE
Graphic Designer
SCOPE
Research and Design
CLIENT
Creative Artists Agency
Agency: Mills Entertainment
In this project I created a one-page pitch deck for an agent representing Chris Hemsworth; the goal of the deck was to sell Mr. Hemsworth as a brand ambassador for the Dollar Shave Club. No assets were provided; instructions were to communicate his work and career milestones as an actor, brand ambassador, and fitness app creator (Circle). My research began with assessing Dollar Shave Club’s brand and social media presence and compiling the timeline and composition of Mr. Hemsworth’s background, career, and projects.
In this project I created a one-page pitch deck for an agent representing Chris Hemsworth; the goal of the deck was to sell Mr. Hemsworth as a brand ambassador for the Dollar Shave Club. No assets were provided; instructions were to communicate his work and career milestones as an actor, brand ambassador, and fitness app creator (Circle). My research began with assessing Dollar Shave Club’s brand and social media presence and compiling the timeline and composition of Mr. Hemsworth’s background, career, and projects.
I selected and curated images that would tell Mr. Hemsworth’s story, marrying it to the Dollar Shave Club brand and marketing approach.
I selected and curated images that would tell Mr. Hemsworth’s story, marrying it to the Dollar Shave Club brand and marketing approach.
The design layout was centered on a high-resolution, seductive image of Mr. Hemsworth that occupied more than half of the visual space to convey his “larger than life” brand. I added a thin box outline as a reference to the Dollar Shave Club’s existing branded posts and ads. His career milestones were illustrated with his films’ iconic posters, with inclusion of each one’s box office revenue to capitalize on the lucrative potential of partnership with his brand.
The design layout was centered on a high-resolution, seductive image of Mr. Hemsworth that occupied more than half of the visual space to convey his “larger than life” brand. I added a thin box outline as a reference to the Dollar Shave Club’s existing branded posts and ads. His career milestones were illustrated with his films’ iconic posters, with inclusion of each one’s box office revenue to capitalize on the lucrative potential of partnership with his brand.
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