ROLE
Graphic Designer, Web Designer, Video Editor
SCOPE
Research and Design
CLIENT
Brad Simon | Fred Rogers Company
Agency: Mills Entertainment
TV commercial edited by me to promote the Daniel Tiger's Neighborhood Live tour.
This image is the primary promotional artwork I created for this live, interactive tour of Daniel Tiger’s Neighborhood. Direct collaboration with the team at Fred Rogers Company and Brad Simons was a fun way to understand the values behind this wholesome and inclusive brand and enabled me to produce artwork consistent with the spirit of Daniel Tiger. Assets were provided by the representation for Daniel Tiger’s brand; I generated the design and selected the color palette.
This image is the primary promotional artwork I created for this live, interactive tour of Daniel Tiger’s Neighborhood. Direct collaboration with the team at Fred Rogers Company and Brad Simons was a fun way to understand the values behind this wholesome and inclusive brand and enabled me to produce artwork consistent with the spirit of Daniel Tiger. Assets were provided by the representation for Daniel Tiger’s brand; I generated the design and selected the color palette.
This is an alternative design for Daniel Tiger’s promotional material. These two designs were tested as A/B versions and ultimately used as additional assets to our venue partners throughout this campaign.
This is an alternative design for Daniel Tiger’s promotional material. These two designs were tested as A/B versions and ultimately used as additional assets to our venue partners throughout this campaign.
The tour website for Daniel Tiger’s Neighborhood was previously created in 2017; I recreated the site in Webflow as part of my own pitch to Mills Entertainment that all active tour sites be generated in Webflow. The Webflow platform’s responsive features streamlined the company workflow and made it possible for other members of the marketing team to edit information on the site without me. One feature of particular note is the CMS library, which allowed me to create a responsive and uniform ‘tour dates’ section that could be updated by anyone from the marketing team using an Excel spreadsheet.
The website can be viewed here: danieltigerlive.com
The tour website for Daniel Tiger’s Neighborhood was previously created in 2017; I recreated the site in Webflow as part of my own pitch to Mills Entertainment that all active tour sites be generated in Webflow. The Webflow platform’s responsive features streamlined the company workflow and made it possible for other members of the marketing team to edit information on the site without me. One feature of particular note is the CMS library, which allowed me to create a responsive and uniform ‘tour dates’ section that could be updated by anyone from the marketing team using an Excel spreadsheet. The website can be viewed here: danieltigerlive.com
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