ROLE
Lead Graphic Designer and Art Director
SCOPE
Branding and Marketing
CLIENT
#IMOMSOHARD, Agency: Mills Entertainment
This logo and promotional artwork was generated on a tight deadline; I communicated directly with the artists to produce a series of logo and artwork from which to select the promotional materials.
On a tight deadline, I teamed up with the artists to create a striking logo and promotional artwork for the tour. We worked together to develop a series of eye-catching designs, ensuring the final selection perfectly captured the spirit of the event.
The artists in this tour provided promotional images I used to conceptualize the tour poster. Their goals were to capture a “party-mom” energy that would reflect an event celebrating their audience’s identities as mothers while liberating them for the night from the daily caregiving responsibilities that are so often synonymous with mothering. The pink bar overlay captures the image of “caution tape” to communicate the “adults only” atmosphere of the event.
For this tour, I was inspired by the artists' vision to create a bold, 'party-mom' vibe that celebrates the freedom of a night out. Using their promotional images, I crafted a poster that speaks to their audience—moms ready to break free from the everyday grind. The pink bar overlay adds a playful twist, reminiscent of 'caution tape,' to emphasize the 'adults only' atmosphere.
Yoplait was a major sponsor for this tour; I worked with the company to design the bus wrap for the tour bus. The sponsor representatives provided the PDF template of the bus wrap cut marks and I blended the promotional images for the #IMOMSOHARD tour with Yoplait’s signature yogurt cup silhouettes.
As Yoplait’s major sponsor, I collaborated closely with their team to design a standout bus wrap for the #IMOMSOHARD tour. Using their provided template, I seamlessly integrated the tour’s vibrant imagery with Yoplait’s iconic yogurt cup silhouettes, creating a design that pops on the road.
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